Millennials: Target of Water Conservationists

Research indicates that many millennials, those born in the early 1980s to 2000s, in Colorado don’t understand the value of water or how it gets to their tap. That is why water conservation advocates in the state are targeting this group with a campaign that aims to educate them about the value of water. In June was launched by Colorado WaterWise, a statewide group that advocates for water conservation. The website is part of the “Live Like You Love It” campaign, which aims at delivering a consistent message about the value of Colorado water and the need to conserve. will serve as a hub for information on how to conserve and care for water. The website includes facts about how Coloradans receive their water, tips on conserving indoor and outdoor water, and pointers to protect water quality.