December 29, 2014--Water as a crop effort growing (Corsican Daily Sun)

Water is not traditionally thought of as a crop, but Water As A Crop and its partners are hoping to change that. This organization promotes the idea that water falling on private, rural land can be effectively conserved and marketed in a manner similar to crops. In exchange for implementing conservation practices, rural landowners receive financial incentives to reimburse their costs. These conservation practices benefit investors and landowners and preserve water for rural and urban communities alike. Water As A Crop was founded in 2009 by the Sand County Foundation, a private, nonprofit organization based in Madison, Wisconsin. The organization works nationwide to promote land and water stewardship. Following the foundation’s mission “to advance the use of ethical and scientifically sound land management practices and partnerships for the benefit of people and the environment,” Water As A Crop bridges gaps between rural and urban, private and federal, and corporate and individual. The program brings together landowners, local partners and stakeholders interested in funding water conservation in water-stressed areas, said Craig Ficenec, Water As A Crop program director. Water As A Crop connects watershed stakeholders, including corporations and various conservation groups, interested in providing financial incentives to landowners who implement best management practices (BMPs). These incentives are then used to mitigate the costs of implementing conservation practices. “The concept is to just get urban investors to reinvest in their water supply by targeting land management practices that will enhance that water supply,” said Blake Alldredge, former Texas A&M AgriLife Extension Service associate.

To view the full article visit the Corsicana Daily Sun. For a copy of the original article stop by or write the Water Information Program at 841 East Second Avenue, Durango, CO 81301 or call (970) 247-1302.